Public Presentation: Event Analysis

This is my ePortfolio Part 3 for my COMM 323 course. For this assignment we had to pick an event and do an analysis based on its target audience, scope, and the marketing plan of it. I decided to do it on the LA Film Festival of 2016 because this is an event that continues to grow every single year. With an attendance of over 90,000 people, this festival continues to show the new generation of film and filmmakers and how far we have come since the black and white age. This presentation will also discuss how it can be improved in order to get the full experience of the festival. Social media is the best marketing plan to promote it and the transformational leadership style is ideal for this event. It helps encourage change and allow the followers to be able do so by accomplishing their goals and dreams.